MehmetEfendi (SEO/SEM Specialist)
MehmetEfendi is a well-established company in the food and beverage industry, known for its high-quality coffee products and rich history. With a strong presence in both domestic and international markets, MehmetEfendi focuses on delivering premium coffee experiences to its customers. As the company expanded its digital footprint, SEO and SEM became integral to increasing brand visibility and driving online sales in an increasingly competitive space.
Check The Website
My Responsibilites
From technical audits to strategic growth—every step counts
- Monitored over 200 competitive keywords across multiple markets, taking immediate action to optimize and maintain top rankings. This involved ongoing keyword analysis, adjusting on-page SEO elements, and updating content as needed to stay ahead of competitors.
- Implemented comprehensive local SEO strategies that targeted location-based queries, improving visibility for nearby customers and increasing foot traffic to physical locations. This included optimizing Google My Business profiles, local citations, and ensuring consistent NAP (Name, Address, Phone) data across directories.
- Utilized Google Shopping ads to streamline access to our products, enhancing visibility in product-specific searches. By optimizing product feeds and targeting high-converting queries, we maximized exposure and drove higher conversion rates from shopping ads.
- Tailored PPC campaigns for international markets, ensuring ads were optimized for the appropriate languages, time zones, and cultural nuances. This helped improve ad relevance and engagement, driving better results in diverse global markets.
- Conducted detailed competitor analysis to identify and capitalize on market gaps, ensuring we were not only competing but leading in search rankings and visibility for key industry terms.
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Collaborated with content and marketing teams to ensure SEO and SEM best practices were integrated into broader marketing strategies, ensuring consistency across digital platforms and maximizing reach.
What We Achieved in Mehmetefendi
Transforming SEO efforts into measurable success.
1. Increased local search traffic by 25%, thanks to well-executed local SEO strategies that improved visibility for location-based queries, driving more in-store visits and regional sales.
2. Boosted ROAS (Return on Ad Spend) by 50% in Google Ads search campaigns through optimized bidding strategies, better keyword targeting, and ad copy that resonated with our audience.
3. Doubled brand search visibility, significantly increasing market awareness and establishing MehmetEfendi as a household name in key regions.
4. Improved KPI tracking systems and developed detailed dashboards for performance monitoring. This enabled more effective decision-making by focusing on ROI and aligning marketing efforts with the production process.
5. Increased online sales conversion rates by 30%, achieved through enhanced Google Shopping campaigns and targeted PPC ads that delivered higher-quality traffic to product pages.
6. Expanded international market reach by optimizing campaigns for different regions, resulting in a 40% increase in traffic from key international markets, with higher engagement and conversion rates.
2. Boosted ROAS (Return on Ad Spend) by 50% in Google Ads search campaigns through optimized bidding strategies, better keyword targeting, and ad copy that resonated with our audience.
3. Doubled brand search visibility, significantly increasing market awareness and establishing MehmetEfendi as a household name in key regions.
4. Improved KPI tracking systems and developed detailed dashboards for performance monitoring. This enabled more effective decision-making by focusing on ROI and aligning marketing efforts with the production process.
5. Increased online sales conversion rates by 30%, achieved through enhanced Google Shopping campaigns and targeted PPC ads that delivered higher-quality traffic to product pages.
6. Expanded international market reach by optimizing campaigns for different regions, resulting in a 40% increase in traffic from key international markets, with higher engagement and conversion rates.