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Mealzo (As SEO Specialist)

Mealzo is a leading online food ordering platform based in the UK, catering to both consumers and restaurants. It operates a B2C platform that connects customers with local takeaways and delivery options, while also offering B2B services for restaurant owners, including web development, app creation, and digital marketing. With a strong presence in the food industry, Mealzo aims to streamline the ordering process for consumers and help restaurants improve their digital visibility and operations.

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Mealzo (As SEO Specialist)

My Responsibilites

From technical audits to strategic growth—every step counts

  • Developed and executed various backlink campaigns to enhance off-page SEO, focusing on acquiring high-quality, relevant backlinks to boost domain authority and search engine rankings.
  • Conducted comprehensive technical audits of the website, identifying issues such as crawlability, indexation, and speed, and provided actionable solutions to improve overall site performance.
  • Performed in-depth keyword research and developed a pillar clustering strategy, creating optimized mother and child pages that improved content organization and search visibility.
  • Analyzed industry trends and emerging opportunities within the UK online food delivery market to align SEO strategies with market demand and consumer behavior.
  • Conducted a thorough competitor analysis, identifying successful SEO strategies and patterns to benchmark and refine Mealzo’s approach.
  • Collaborated with content creators to ensure that on-page content was optimized for search engines and aligned with SEO goals.
  • Managed the ongoing monitoring and reporting of SEO performance, using tools like Ahrefs, Google Analytics, and Google Search Console to track growth and adjust strategies as needed.
  • Led the optimization of landing pages to improve user experience, engagement, and conversion rates, ensuring pages were both SEO-friendly and user-centric.
  • Assisted in the integration of local SEO strategies to boost visibility for Mealzo’s B2C platform, focusing on location-based searches and optimizing Google My Business listings.
  • Worked cross-functionally with development and marketing teams to ensure SEO best practices were implemented across both B2C and B2B services.

What We Achieved in Mealzo

Transforming SEO efforts into measurable success.

1. Enhanced the technical side of the project by resolving redirection issues, improving core web vitals, and fixing indexability problems to ensure proper page indexing.

2. Migrated the website from Client-Side Rendering (CSR) to Server-Side Rendering (SSR), significantly boosting performance, load times, and search engine crawlability.

3. Developed and implemented a dynamic sitemap, ensuring that newly published pages were promptly discovered, crawled, and indexed by search engines.

4. Increased the website’s Domain Authority by +7 within 4 months through strategic link-building and off-page SEO efforts, improving trust and search rankings.

5. Boosted the volume of orders by 33% through organic search channels, achieved through content optimization, better keyword targeting, and enhanced on-page SEO.

6. Improved mobile performance by optimizing page speed and enhancing mobile usability, resulting in a significant improvement in mobile search rankings.

7. Conducted a complete website restructuring to improve user experience and reduce bounce rates, leading to longer session durations and higher engagement.

8. Optimized landing pages with targeted keywords and conversion-focused content, increasing the conversion rate of organic traffic by 20%.

9. Reduced crawl errors by 80% through proactive monitoring and technical fixes, ensuring that all key pages were fully accessible to search engine crawlers.

10. Integrated schema markup to enhance rich results in SERPs, improving click-through rates (CTR) and gaining more visibility for targeted pages.